Continue reading »]]> Well, it’s been a long time coming, but it has finally happened…..Microsoft and Yahoo have teamed up in the search and web advertising arena.

After several take-over offers from Microsoft were refused by Yahoo over the last year, the final deal that has now been reached will see Microsoft’s search engine Bing powering Yahoo’s search, with the advertising sales team at Yahoo taking over the same role for Bing’s advertising.

According to the BBC, there are two main factors as to why a deal has now been reached.  Firstly, after the CEO of Yahoo stood down towards the end of last year, Carol Bartz took over the role and she is not clouded by the centiment of keeping search within Yahoo, as was the case with many of the individuals who have been with the company since the glory days.

Secondly, and perhaps most importantly, Microsoft have finally come up with a search engine that can actually compete with that of Google.

You can read the full article on the BBC here.

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